4 ways to better brand recognition

Brigitte Colbert 28 Jun 2021
2 mins

What is brand recognition?

Brand recognition is exactly what you might expect. It’s how your stakeholders and members of the public ‘recognise’ your brand.

Beyond the name of your business, a good brand recognition strategy involves the development of colour schemes, logos, visual elements and tone of voice that people can attribute to your brand.

Prioritising how a story is told increases the likelyhood of positive brand recognition for an organisation.

Actively telling your story

By actively telling the story of your company and the people working there, and sharing its values, you are influencing how people view your business.

A professionally written news story, a personal social media post, or an easy-to-understand investor presentation, can all contribute to how your brand is remembered. If a potential client immediately associates your name with poorly-written emails or ignoring issues, it will negatively affect that brand recognition.

So, now knowing how important brand recognition is, below are some simple tips to consider.

Top tips to build brand recognition

1. Keep your brand consistent 

Giving your brand a consistent voice and look establishes the ‘personality’ of your brand.

It’s crucial that the various channels of communication are harmonised – that means your website and social platforms such as Facebook, Twitter and LinkedIn.

If your brand strategy is different on different channels, people won’t be able to decode what your brand is all about.

2. Communicate your values

The most recognisable brands regularly communicate their values.

People tend to feel more connected to brands that share their same ideas and values, which is why so many companies look for ways to get involved with ethical efforts, sustainability measures, and local communities.

Highlight why consumers should choose you, what makes you unique and what benefits will result.

3. Know who you’re speaking to

If you want to increase brand recognition in an efficient and long-term way, take the time to define your target audience. Once you’ve defined who your audience is, you can create brand messages that will resonate with them.

4. Optimise everything

To make sure you’re making the right impression on your audience, ensure that every piece of content you share (images, videos, links, blogs) is optimised. Use the best quality images and videos, as well as a distinct tone of voice to show your brand off as a credible entity.

Cannings Purple can help

At Cannings Purple, we say we ‘start and shape conversations that matter’.

Sharing your stories is our priority, giving your brand the recognition it deserves. Find out how we can help you today.


More Cannings Purple News:

Brigitte Colbert More from author

Brigitte joined Cannings Purple at the start of 2021, having successfully completed an internship during 2019. She has broad experience writing for the resource and financial sectors as well as an extensive background working with local small business on market research, digital content creation and social media management.

As Consultant, Brigitte is responsible for coordinating and delivering Cannings Purple’s industry leading IntelEcho media intelligence service to our listed and unlisted clients. In addition, Brigitte supports the activities of the Investor Relations team with drafting and reviewing content and collateral and distributing client ASX and media announcements to our network of investors, media and stakeholders.

Brigitte holds Bachelors in Accounting and Professional Writing and Publishing from Curtin University and has previous study background in Applied Geology from both the University of Western Australia and the WA School of Mines.

More Design & Branding