Cannings Purple wins Asia-Pacific Excellence Award

Communications, Cannings Purple, Public Relations

Caroline Thomson 26 Feb 2016
2 mins

Cannings Purple has been awarded the winner of the Asia Pacific Excellence ‘Association’ Award for the #heartofgold campaign, Associate Director Caroline Thomson gives us a run-down of the award-winning campaign.

The team at Cannings Purple coordinated a fully integrated campaign for the Gold Royalties Response Group, uniting Western Australian gold miners under the #heartofgold brand in their response to the State Government’s royalty review.

Cannings Purple took out the award in the ‘Associations’ category, which recognises organisations that move an industry forward through its communication efforts.

Managing director Warrick Hazeldine said the outstanding success of the campaign demonstrates the value of an integrated approach to communications.

“We are incredibly proud to receive this international award recognising a clearly communicated research-based campaign delivering significant outcomes for the West Australian gold sector.

“The sector employs over 50,000 people, pays more than $400 million in royalties and taxes and delivers $8.7 billion in revenue for the state of Western Australia.”

“The #heartofgold campaign successfully used a mixture of digital communications, government relations, media relations and stakeholder engagement which all played a critical role in the state government’s decision to not increase royalties.”

“The success of the campaign and the widespread recognition it has received from industry demonstrates the strategic benefits of informing and engaging stakeholders using the most contemporary platforms.”

“We’re proud to be Perth’s only fully-integrated strategic communications agency and this award is another testament to the strength of our ‘greater together’ company culture.”

The Asia-Pacific Excellence Awards attracted more than 2,600 entries globally. The official awards ceremony will be held in Singapore on 1 April 2016.

Caroline Thomson More from author

Caroline is a corporate communications advisor with 18 years’ experience across education, land development, resources and business services. She has been responsible for the development and implementation of diverse stakeholder engagement strategies across a range of complex projects for clients such as BHP, DevelopmentWA (previously LandCorp and MRA), Curtin University, Shell, BGC, South32, Apache Energy and Sinosteel.

She also specialises in internal and change communication, providing strategic advice and practical assistance as companies navigate significant business and process changes.

Caroline has been with Cannings Purple for the past 13 years, and during this time, has been involved in a number of award-winning campaigns. Prior to joining Cannings Purple, she managed media and events for Curtin University and community relations for Hale School.

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