The secret to a knotty problem? Knowing which threads to pull.
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Our case studies include the multi-award winning Gold Royalty Response Group #heartofgold campaign as well as work including VRX Silica, Noongar Chamber of Commerce and Industry, Matagarup Bridge, WA Independent Power Association, Australian Gas Infrastructure Group, Bunbury Energy, Aeris Resources Northern Minerals and Marriage Equality.
We delivered a combination of bespoke and detailed engagement through face-to-face consultation and negotiation with the Whadjuk Working Party, local resident groups, local governments, regulators, neighbouring enterprises, institutions and special interest groups.
Cannings Purple provides a secretariat function to the WA IPA and Special Counsel Richard Harris chairs the Association. We coordinate meetings, provide strategic media and government engagement advice, prepare submissions to government, produce all communications collateral and manage the organisation’s website.
The campaign embraced a range of government and community engagement methods such as social media, digital advertising, targeted meetings, briefings and participation in political party fundraising events.
Using glass as the theme, we looked at making a visual brand that played with light and transparency. We investigated various methods of doing this, and then developed a brand based on a single pane of glass.
Cannings Purple developed an e-commerce platform and holistic digital strategy to launch the new Cole Supplies brand and promote the expansion of its product offering.
WA Independent Power Association
Gold Royalty Response Group
Resources, Energy and Utilities
We worked closely with management to develop a brand name that was synonymous with the company’s activities and aspirations. The name is derived from a Latin term for copper and was proposed by one of the company’s team.
Noongar Chamber of Commerce & Industry
We worked with the NCCI Directors to understand their communications objectives, develop key messages and build a program of activities to establish NCCI’s profile. Our digital and design team developed NCCI’s existing logo and branding to build an effective website and brochures.