Public Relations

Public relations has come a long way since the days of sending media releases en masse. Successful modern PR means strategic thinking and an understanding of the wider public relations landscape which could mean social, digital, podcasts, influencers as well as the more traditional media.

We help clients replace declining news coverage, or create a splash with a new venture, or manage media that is undermining your reputation. We have a PR solution to suit.

Advertising is what you pay for, publicity is what you pray for.

We like to think our strategic approach makes praying for publicity less of an issue. Our PR team will tell your story so your message cuts through.

We combine PR expertise with the knowledge of what it means to be on the other side of the fence. With many of us former journalists, we understand why it is vital to pitch the right news the right way every time, and the angles and elements that improve successful pitching to media.

With the erosion of the media sector, we have also adapted our practice to reduce the barriers to successful coverage. We are better prepared, solve the reporters’ problems, provide busy journalists with usable collateral, and we work responsively. We can write like reporters and think like reporters, but also know how to adapt our approach for new media influencers, advocates and content creators. We know the news cycle and we value our relationships.

Strategic approach in telling your story

Public relations doesn’t work in a vacuum. We help develop PR strategies that incorporate all elements of public-facing activity with our client’s business development goals in mind. We tailor the approach to have the right mix of earned, owned and shared media, and align with the paid marketing you have in the field.