Corporate risk management strategies are developed to address the things that keep you awake at night – the issues that could potentially damage your organisation.

This could include a cyber attack or data breach, a reputation crisis, a workplace accident or a social media crisis. In the case of one of our clients, it was a hostage situation on the other side of the world.

These issues can undermine the reputation and expertise an organisation has worked hard to create. As has often been said, a reputation takes years to build, minutes to ruin.

Taking calculated risks are important to grow an organisation, but effective corporate risk management is smart way of managing those risks if something does go astray. Cannings Purple is your partner for identifying and managing risk areas, and laying out the communications protocols if a crisis emerges.

With our deep experience in investor relations, corporate affairs and stakeholder engagement, government relations and a business-wide understanding of social and digital communications, Cannings Purple has the knowledge to help develop strategies that protect your brand against damage, or restore confidence after a crisis.

Corporate risk and technology

Technology is playing an increasing role in risk management but it is not a set-and-forget solution because what may seem reasonable now might not seem reasonable in the future. Technologies change, platforms update, and communications expectations evolve. It’s important organisations are mindful of their changing operating landscape and can mitigate potential issues.

Risk areas to your business are identified during a strategy session with Cannings Purple and we implement brand risk management tactics to mitigate the severity of the impact, should any of those risk areas become a problem.

Cannings Purple also prepare communications strategies tailored to your business that will allow you to respond to threats identified on your board’s risk register such as data breaches, health and safety breaches or personnel issues.

Strategies to mitigate brand threats

Key to corporate risk management is identifying potential risks, then preparing to minimise or avoid those risks. Cannings Purple will work proactively with your business to pin down problem areas and limit the severity posed by potential threats.

Managing risk factors may include strategies to reduce or avoid the risk, but also how to react should an issue occur. Good communications after an issue tends to benefit an organisation. Badly applied communications tactics following an incident can severely reduce trust and faith in a brand.

Time is critical to limiting damage to a company’s brand during a crisis and Cannings Purple’s experienced crisis management professionals will work alongside you to minimise the fallout from problems.

Expertise

Tap into our extensive expertise

Cannings Purple is a full-service PR and communications agency, and we’re great problem solvers. Browse our knowledge and skills about how we help your voice to be heard.

More Expertise

Crisis Communications

When a corporate crisis strikes, business leaders must act quickly and put the company’s crisis […]

Explore

Brand Reputation Management

Cultivating a corporate brand takes years but reputations can be destroyed in moments. When the […]

Explore

Risk Response Planning

Risk is a natural part of any organisation’s operations. But that risk should be mapped […]

Explore

Social Media Crisis Communications

Social media is one of your most effective tools for promotion but positive sentiment can […]

Explore

Data Breach Communications

In a data breach crisis, Cannings Purple’s expert crisis communicators are ready to support an […]

Explore
EXPERTS

Meet the corporate risk management team

We start and shape conversations that matter.

Annette Ellis

Annette Ellis

Managing Director

View
Karen Brown

Karen Brown

National Director

View
Jamie Wilkinson

Jamie Wilkinson

Director, Brand and Content

View
Caroline Thomson

Caroline Thomson

Director

View
Fran Lawrence

Fran Lawrence

Director, Corporate Affairs

View
Peter Klinger

Peter Klinger

Director, Investor Relations

View