Social media issues can occur unexpectedly – the audience your organisation has built up over the years may react negatively to a post or a disgruntled customer uses their influence to tarnish the brand’s reputation.

But people will more often remember the management of an issue more than the issue itself.

Platforms such as Facebook, Twitter and Linkedin have changed how businesses communicate and crisis scenario planning is critical for managing social media issues.

Many people would be familiar with the fallout from a poorly handled social media crisis. The risk of long-term damage to reputations increases the more exposure an issue receives.

Social media crisis communications

The threat of a social media crisis is ever present. Response preparation is vital. But even the best crisis response plans come under pressure when they haven’t been tested, practiced or reviewed.

Situation Room is Cannings Purple’s bespoke training tool that exposes your team to fast-moving crisis scenarios, testing their crisis response and issues management skills.

Situation Room mimics developing issues and evolving situations that are the hallmarks of a modern crisis, and then reviews your team’s response in a way which helps it prepare for future issues.

Social media reputation management

Reputations and trust take years to build and just seconds to crumble in a storm of negative Twitter and Facebook posts.

Left unchecked, simple issue can take off and leave behind a destructive trail.

Cannings Purple is ready to help if a social media crisis occurs. Our expert communicators are experienced in supporting clients manage significant social media issues, and have deep understanding of best practice, protocols, and the technology to help manage a social crisis.

We will support your engagement with media, authorities, those impacted and the broader community. In the aftermath, we implement a reputation recovery strategy to rebuild trust and relationships.


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Cannings Purple is a full-service PR and communications agency, and we’re great problem solvers. Browse our knowledge and skills about how we help your voice to be heard.

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