It’s time for the penultimate part of your Digital Basecamp training, and its one which promises to keep you genuinely #connected. As you’ve probably guessed, these emails have been sent using an automated process, which was reasonably time consuming in the first instance, but now proceeds without anyone having to manage it at all. Automation helps make processes repeatable and scalable, and it’s becoming an important part of communications admin and campaigning. It’s an area of huge value to our clients as we can help them replace time-consuming and resource-heavy processes, saving them money and time. It can also help with data collection and analysis, as we’ll find out in our final module. We will be holding a series of workshops to introduce you to some of the automation theory and tools available, and ensure we’re connected to the latest thinking around automation.