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It’s therefore vital that we are video-conversant if we are to remain #connected to the industry. We should consider how to visualise just about every piece of client communication, and although that doesn’t mean you need to be the person filming it, or sorting out microphones and lights, it is useful to understand what goes into basic filming.
Given the importance of the medium, we all need to #own our understanding of it, whether that be the process of reading an autocue, being filmed ourselves, or ensuring our environment is optimal for video. Giving it a go will improve the general understanding of video requirements and develop our ability to properly brief and price video work. In the future it will be highly unusual for a people in our industry not to have to appear on videos, and so developing that skill now is important.
This part of the course takes the content you have already prepared about AI, and repurposes it content suitable for you to present in a video. And yes, it will mean having to appear on camera yourself!
One of the things about video which surprises people is how long it can take to get right. This is the longest and most complex task in this training, and could take up to 4 hours from start to finish.