Digital Basecamp: Video

It’s time for the next stage in your Digital Basecamp.

Video is a key platform for successfully delivering and distributing messages.

Did you know:

  • 6 out of 10 people would rather watch online videos than television. (Google)
  • Mobile video consumption rises by 100% every year. (Insivia)
  • By 2022, online videos will make up more than 82% of all consumer internet traffic-  15 times higher than it was in 2017. (Cisco)
  • 75% of all video plays are on mobile devices. (eMarketer)

It’s therefore vital that we are video-conversant if we are to remain #connected to the industry. We should consider how to visualise just about every piece of client communication, and although that doesn’t mean you need to be the person filming it, or sorting out microphones and lights, it is useful to understand what goes into basic filming.

Given the importance of the medium, we all need to #own our understanding of it, whether that be the process of reading an autocue, being filmed ourselves, or ensuring our environment is optimal for video. Giving it a go will improve the general understanding of video requirements and develop our ability to properly brief and price video work. In the future it will be highly unusual for a people in our industry not to have to appear on videos, and so developing that skill now is important.

This part of the course takes the content you have already prepared about AI, and repurposes it content suitable for you to present in a video. And yes, it will mean having to appear on camera yourself!

  1. Repurpose your article to make it into a script which you are comfortable reading. A sixty-second script is probably about the right length. The video will be used to illustrate your longer article on AI, so you might want to consider making it a synopsis, or a list-style video.
  2. You may feel more confident using your script in a teleprompter app. If so, research and identify one for your phone or tablet.
  3. Set up your filming environment; consider background noise, how echoey or noisy the room is, are you well-lit etc? Tripods and microphones are available in work if you’d prefer to use them.
  4. Record your piece to camera, and then use a video editing app to edit it. You might like to add a title slide, transitions for each edit, or even subtitles.
  5. Upload your video to a video hosting site. Something like YouTube or Vimeo are ideal – we’ll be embedding your video in a webpage in the next stage of the training, so you need to have it hosted somewhere first. (You will probably want to ensure that your video is private or unlisted)
  6. An additional option is to use a video-generation site like Promo or Biteable (there are many others) to create an animated infographic as well.
  7. Finally, paste the links to your videos below.

One of the things about video which surprises people is how long it can take to get right. This is the longest and most complex task in this training, and could take up to 4 hours from start to finish.

Good luck