Digital strategy at the heart of your communications
Few things can be as effective as a successful digital strategy.
Done well, a strategy for digital offers a roadmap to increased visitors and conversions, decreased costs, and higher engagement and brand awareness.
At Purple, our digital team grasps not only complex digital theory, but also has a depth of knowledge of platforms, integrations and solutions which make the roll out of our strategies more efficient and cost-effective.
With proven outcomes delivered through integrated campaigns, we make use of social media, strategically developed corporate websites, video content, content marketing, automation, and real-time analytics to delight our clients.
Digital Strategy Workshop
Held at Purple’s headquarters in Perth, our workshops help define the goal and success metrics of your digital activities, and help scope the investment needed to maximise your new digital communications solutions.
We cover business objectives and supporting key messages, identifying stakeholders and the correct digital channels to reach them. We are also content experts, helping you understand how to efficiently identify, create and distribute content on digital platforms to keep stakeholders engaged.
Purple is a full-service communications and marketing agency, and we’re great problem solvers. Find out how we can help your voice be heard.
Digital Marketing Audits
The digital landscape changes daily and it’s common to lose...
Search Engine Optimisation
Good SEO practice is a crucial component of any digital...
Social Media Marketing
Purple is a specialist social media marketing company who can...
Email Marketing
Email marketing is one of the most powerful and direct...
Digital Advertising
Digital Advertising encompasses a variety of channels and tactics and...
WordPress Development
Our websites are built using the leading Content Management System...
Website Development
Digital Training
Purple’s experienced team of digital experts will ensure you don’t...
Inbound Marketing
Inbound marketing attracts customers by creating valuable content and experiences...
We start and shape conversations that matter.
Glenn Langridge
Director, Digital
Ruth Callaghan
Director
Cameron Wong
Associate Director
Purple news
Cannings Purple becomes Purple as part of a new brand identity
The change simplifies our brand, while still embracing our origins...
Digital
Privacy: a very public matter
Proposed changes to the Privacy Act are coming and the...
Resources, Energy & Utilities
Mandatory Reporting: It’s coming, and you need to start planning now
The Federal Government's new mandatory reporting requirements apply to businesses...
Are you a ChatGPT business or Copilot company? (It’s a trick question)
The short answer is why not both?