Email has an ability most channels don’t: creating valuable personal touches – at scale
Email marketing is one of the most powerful and direct ways of reaching your audience. Email marketing, or Electronic Direct Mail (EDM), is an essential part of a digital marketing mix. It is excellent for distributing announcements, updates, newsletters, promotions, feedback, events and transactional information such as that regarding a sale or process.
Cannings Purple develops beautifully designed professional email templates to suit your marketing and messaging objectives. Templates are built on a responsive platform to enable perfect appearance and presentation on desktop, smartphone or tablet device.
Email marketing can also be highly personalised. Incorporating the recipient’s name and details into the email and delivering it in local time no matter where they are in the world makes your organisation appear professional, and suggests a duty of care and respect for your stakeholders.
The crafting of lists and segmentations help enable delivery of messages that are more relevant to the reader, retaining their interest and respecting any unsubscribes. Lists can be built quickly through website integrations such as the embedding of signup forms.
As an email marketing agency, Cannings Purple understands the importance of branding. Email marketing templates are built to be mindful of your existing brand or style guide, or incorporated into your new branding. Fonts, colours and imagery are all carefully considered when email marketing.
Naturally, email marketing is complimented with in-depth analytics to give you insights into open rates, hard and soft bounce rates and various other metrics.
Cannings Purple is a full-service PR and communications agency, and we’re great problem solvers. Browse our knowledge and skills about how we help your voice to be heard.
Digital Strategy
Few things can be as effective as a successful digital strategy. Done well, a strategy […]
Search Engine Optimisation
Good SEO practice is a crucial component of any digital strategy. Cannings Purple’s SEO experts […]
Social Media Marketing
Cannings Purple is a specialist social media marketing company who can show you how to […]
Digital Advertising
Digital Advertising encompasses a variety of channels and tactics and is constantly evolving. Cannings Purple […]
WordPress Development
Our websites are built using the leading Content Management System (CMS), WordPress. A reliable and […]
Website Development
Cannings Purple is one of WA’s leading website development agencies. We combine practical design, SEO […]
Digital Training
Cannings Purple’s experienced team of digital experts will ensure you don’t get left behind. A […]
Inbound Marketing
Inbound marketing attracts customers by creating valuable content and experiences that are tailored to them […]
We start and shape conversations that matter.
Glenn Langridge
Director, Digital
Cameron Wong
Account Manager
Adam Elovalis
Art Director
Dan Wilkie
Content Editor
Robyn Poole
Digital Senior Consultant
Laura McLean
Senior Consultant
Government Relations
Last month in politics: dawn of the Albanese era
One month has passed since the Federal Election, but while…
Corporate Affairs
Is your business being brave and making real change?
Following the Federal Election, incoming Prime Minister Anthony Albanese’s immediate…
McGowan invests heavily in health, infrastructure, diversification, and relief for WA families
Premier and Treasurer Mark McGowan has delivered another bumper budget,…
2022-23 WA budget fast facts
Before we look forward to 2022-23, it’s also helpful to…