From Typewriter to iPhone: Ray Jordan's journey through journalism

Robyn Poole 18 Apr 2021
2 mins

If you don’t already know who Ray Jordan is, he’s one of Western Australia’s most highly-regarded corporate communicators and strategists, who, before moving to corporate communications, held executive positions in the media – including the role of Deputy Editor of The West Australian.

Ray is also one of Australia’s most experienced wine journalists and has been writing about wine for nearly forty years, with his first articles published in the late 1970s.

He is currently the Wine Editor for Seven West Media.

Ray’s first photo taken as a cadet journalist in February 1976


Given Ray’s long-standing career in media and communications, I was keen to find out how the industry has changed over the years and how he’s managed to stay ahead through the digital revolution.

Typewriters and Carbon Paper

Starting at The West Australian in the 70’s, Ray takes us back to his first memory of the news room.

“It was busy, noisy, hectic…there were people yelling and people smoking”, Ray said.

“We used typewriters and carbon paper…it was a different world”.


The rise of the internet

Journalism has changed dramatically over the years, with the internet being the biggest disrupter of the media environment.

The rush to publish news stories is a symptom of the broadband Internet era.

Ray addresses how fast-paced journalism is today.

“While we used to work at a fast pace, in actual fact, if you compare it to now, things moved pretty slowly”, said Ray.

“The fundamental difference now is the speed and expectation. When I started out there wasn’t the immediacy”.

Embracing change

From typewriter to iPhone, Ray has managed to keep up through this digital world.

How has he done this? By embracing change.

“If you don’t embrace change, it passes you by and you become as obsolete as an old typewriter”, said Ray.

Watch the full interview

Find out more about Ray, or contact him here.


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Robyn Poole More from author

Robyn is Canning’s Purple’s Senior Digital Consultant, helping clients diversify their content-delivery solutions and developing effective digital marketing strategies that support their objectives.

With a passion for digital storytelling, Robyn helps clients tell their story through the use of video and digital content solutions to drive website engagement.

Robyn’s ability to create exciting and strategic content pieces has allowed her to help clients successfully share their message with broad and niche audiences — engaging audiences, gaining attention and compelling action.

With a double degree in Media and Communications/Screen Arts, as well as experience working in-house and agency side, Robyn has both theoretical knowledge and practical experience in content creation, social media management and videography/photography in the retail, tourism and education sectors.

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