Aligning your brand with your purpose
Logos are not brands. A brand has a logo and fonts and colours and a style, but ‘what a brand is’ is much more abstract. Brands live in the minds of the audience, in how they think and feel about an organisation or product. Brands have personalities, and those personalities are designed to appeal to your audience and stakeholders.
Corporate brands are different to consumer brands and require experience and insight to create the right feel for your market. Cannings Purple 15 years of experience designing, developing and launching corporate brands in the resources and energy, education, property, and health and aged care sectors, and for professional services.
Corporate Brand Purpose
We assist organisations to uncover, clarify and distil their brand purpose – the “why” which will drive their branding, their communications and their wider business strategy.
We audit the personas of clients’ audiences and competitors to find the most effective brand propositions and personalities for that organisation.
Corporate Brand Hierarchy
For organisations with different products, business arms or propositions, we also help identify the right brand-hierarchy solution, and develop the strategy which maintains or builds brand equity.
Older brands don’t always need recreating. Sometimes a more subtle refresh is a better solution, one which reflects the changes in your business, purpose or market.
Get your brand working for you
Cannings Purple has a long history of brand identity and branding design with more than 15 years’ experience developing, creating and launching corporate and professional services brands.
Design based in expertise and experience
Our agency includes a team of brand and design experts, led by Art Director Adam Elovalis. We focus on corporate and professional services branding, a niche not offered by most agencies, and one which requires a specific set of skills and a unique understanding of the business and corporate landscape.
Our proven model for brand creation has informed company names, brands and campaigns across Australia, and our process can include company and brand name ideation, logo concepts, brand use examples, style guide creation, asset design, and corporate stationery development.
A proven process for brand building
The process begins with an education and understanding session, an important part of what can be a hugely subjective activity, and which ensures your decision makers have the language and framework to explain what your business stands for. Next comes name or logo ideation and concept development, before finally we deliver your new brand, use guidelines, and style guide so your organisation fully understands how to maintain clear, consistent visuals regardless of the communication.
“Products are made in a factory but brands are created in the mind”
Cannings Purple is a full-service PR and communications agency, and we’re great problem solvers. Browse our knowledge and skills about how we help your voice to be heard.
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