Logos, branding and visual identity
A logo is the face of a brand, its most recognisable component. It is the hardest working non-human resource and it must create the right impact for your audience, fitting seamlessly into your brand strategy, and positioning your organisation in the minds of your audience and stakeholders.
The logo as part of your brand
Logos play an important role in their associated brands, and Cannings Purple has more than 15 years’ experience in creating and developing visual identities for our clients and the industries they serve. Colours, fonts, image selection and iconography together with the logo create a consistent experience for brand users and clients. And consistency engenders familiarity and ultimately trust in an organisation.
A tried and tested process
Cannings Purple employs a proprietary logo development process which has successfully launched dozens of new brands in the Western Australian market. The process gives clients confidence in an exercise which by its nature, can be subjective.
Our design team educate clients on the thinking and theory regarding brand and logo archetypes, helping them gain an understanding of the language and thinking which will go into a logo design.
Cannings Purple is a full-service PR and communications agency, and we’re great problem solvers. Browse our knowledge and skills about how we help your voice to be heard.
Style guides, or brand guidelines, consolidate and clarify an organisation’s visual brand identity. They offer […]
Cannings Purple recognised as an Employer of Choice for the second year running
We’re proud to once again be recognised as an Employer…
Brand activism: The positives and pitfalls of taking a stance
Meaningful brand activism is no longer a nice-to-have, it is…
A digital approach to stakeholder engagement
Over the past decade, the way we communicate has changed…
Who reads the news anyway? Actually, you should
There’s nothing like a social media slam to give business leaders a…