We’re a savvy bunch
When people go online, what they’re really doing is going to Google. It’s the starting point of almost every online journey, which means it’s prime real estate to communicate with stakeholders and target audiences.
Since 2018, Australian organisations have had a legal requirement to publicly communicate the details of some data breaches. This puts organisations in a situation which many find uncomfortable: owning and being seen to publicly reveal news which isn’t seen as positive.
A crisis may not start on social media, but that’s where public commentary about it will build. Understanding how to use social channels to manage an issue is a critical modern communications function.
Media intelligence has evolved. What was once a literal scrapbook of newspaper clippings now needs to capture mentions of your brand, your people, the sentiment and the trends across traditional, broadcast, digital and social channels.