Digital 6 Feb 2023 What a children’s book taught me about fine-tuning generative AI When I was a child, there was a book I loved by the name of Amelia Bedelia. Amelia Bedelia was Read more
Crisis & Issues 26 Aug 2021 Why a cyber attack crisis requires a different comms response Most crises centre around a distinct or discrete event. An accident. A fatality. A failure of critical infrastructure. And although Read more
Communications 11 Mar 2022 Public speaking: worse than death or an opportunity to impress? If asked to complete this sentence: “Public speaking is…” you might not be surprised to find that “worse than death” Read more
Crisis & Issues 6 Oct 2021 Brand activism: The positives and pitfalls of taking a stance Meaningful brand activism is no longer a nice-to-have, it is a must-have. The Year That Shall Not Be Named set Read more
Communications 6 Sep 2023 Purple recognised as Employer of Choice for 4th year running Purple is delighted to once again be named an Employer of Choice in The Australian Business Awards 2023. Read more
Communications 29 May 2020 Why an ongoing National Cabinet is vital to our country The announcement of a permanent continuation of National Cabinet is more than a positive flow-on effect of Australia’s response to the COVID-19 pandemic. Read more