Make it cuter: Branding lessons from the world of Japanese mascot design - 99U

Olympic mascots have a chequered history. Misha the Bear from Moscow (1980) was cute. Syd, Ollie and Millie (Sydney 2000) were a little too cutsy. Wenlock, the “steel drop with camera for eyes” (London 2014) was somewhat disturbing. So what on earth can we expect from Japan 2020? 

 

 

If the Olympics are the biggest sporting competition in the world, then yuru-chara is the biggest spectator sport. Here’s what you can learn from the designers behind these furry, fumbling characters.

Read the full article at: 99u.adobe.com