Do you know what people are saying about your brand?
Unlock the actionable and data-driven insights to inform business decisions and strategy through tailored media monitoring and intelligence packages, as part of Cannings Purple’s IntelEcho service.
Cannings Purple has been providing media monitoring services to clients for more than 15 years, long recognising the impact that public commentary – be it editorial or otherwise – can have on a brand. Media monitoring and the inherent data intelligence which sits behind it, should underpin and enhance reputation and brand management. It can facilitate a deeper understanding of the impact of print and online editorial, broadcast, and social media publicity – whether it is positive or negative publicity.
Our IntelEcho service collates your brands media clippings into an easy-to-read morning digest report, so you can see at a glance where you’ve been mentioned. Our offering includes monitoring for news mentions across print, online and broadcast media, with the ability to also track public social media commentary.
As technology advances, media clippings from a modern media intelligence company are more than just a scrap book of company mentions. The tools now available can also track sentiment, volume, competitor activity, reach, and can even act as an early warning system for issues. News tracking can now be aligned, not just to brand mentions, but also your risk register, competitor brands and executive team members.
Accessing a service from a media monitoring company will also help you minimise the risk of negative coverage or commentary going unnoticed, or worse becoming a crisis scenario.
Cannings Purple’s IntelEcho media intelligence service is a vital solution for understanding the conversations about you, your business, your people, and your sector, regardless of where they are taking place.
IntelEcho is more than just newspaper monitoring, we can also unlock deep insights from the date which sits behind your news mentions, to provide you with strategic guidance and advice.
Our tools allow us to review volumes, sentiment and geographies, to give you a better understanding of the data attached to your media mentions. These insights can be even more useful during or following a planned campaign or media release to measure impact and engagement.
A crisis requires quick thinking, sound judgement and decisive action.
In a crisis, every minute matters, and media monitoring and analytics provide critical insights to guide your strategic response.
Media coverage and social media response can dramatically shift the public perception of your brand and company during a crisis. Tracking the unrestricted sentiment around an issue, monitoring the volume of conversation, and tracing who is influencing perceptions are vital tools in a response strategy.
This information, combined with the knowledge and experience brought by the Cannings Purple team, informs our communication response strategy and recommendations during a live issue or crisis, and allows us to provide post-crisis insights to guide recovery actions.
IntelEcho offers the most value over a 12-month engagement. But we recognise clients may need a monitoring and data intelligence service for a shorter period of time in response to issues and crisis. Our crisis monitoring service provides media oversight during a crisis with data reports and insights twice a day throughout the critical period.
Cannings Purple is a full-service PR and communications agency, and we’re great problem solvers. Browse our knowledge and skills about how we help your voice to be heard.
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