Media Relations

When you need to engage with media you need the right people on your side. Whether you have a positive story to tell, an opinion to voice, a reputational issue or anything in between, at Cannings Purple we understand that strategic thinking, timing and the right contacts are the difference between success and failure in media relations.

We will work side by side to help you understand what is newsworthy, to whom and why. We can plan your news flow calendar, pitch your story, make introductions with key journalists and commentators, and we will help you to understand the news cycle – ensuring that, when the time is right, you have a share of voice when the media tells the story.

Developing and owning your narrative

News media is always on. Ignoring the media is no longer an option. If you don’t tell your story, someone else will. Our deep understanding of local, state and national media, as well as experience in managing and using social media to shape the conversation, will help you own your narrative, cut through the noise, and maximise your exposure to the people who matter.

Have you asked yourself:

• What is your corporate narrative?
• What is your media engagement strategy?
• Who are the key journalists/media that play in your space?
• What is the wider context around your story?
• Is your story timely?
• Is there an appetite for similar stories to yours?
• Are there contentious issues that your story could be falsely associated with?
• What is your social media strategy?

Consistency in your messaging across all platforms of communication, and an understanding of the context in which your story sits, will be vital to the success of your engagement with the media.

The Cannings Purple approach

We will help you to define your key messages, allowing you to more clearly articulate the vision of your company and communicate that to the targeted, intended destinations. We provide strategic advice and thinking specific to your needs, the wider context surrounding your story, and how it relates to overall communicator and stakeholder engagement strategies.

Cannings Purple regularly acts as the key point of contact for media, investors, stockbrokers and financial institutions, ensuring your best foot is always forward when dealing with media.

Our highly experienced team of communicators have the contacts and deep understanding of local, state, national and, through our affiliation with the WPP network, international media, to help your story get in front of the people that matter.