Purple news 15 Apr 2024 Cannings Purple becomes Purple as part of a new brand identity The change simplifies our brand, while still embracing our origins and capturing the strength and diversity of our agency. Read more
Investors 2 Dec 2019 Don’t be a Luddite and rage against the machine It takes skilled people to get the best out of technological capability - and that's a story we need to get much better at telling. Read more
Investors 29 Nov 2019 The one characteristic that will define the future worker It's one of the most vexing questions facing businesses today. But the answer may be less around physical skills than a particular mindset. Read more
Investors 28 Nov 2019 Australia must play to its natural strengths and innovate to compete The global battle for mining and resources supremacy is fierce, the Resources Technology Showcase in Perth has been told. Read more
Communications 26 Oct 2023 Why storytelling is key to putting a rocket under our space sector In the boundless cosmos of innovation, storytelling propels the space sector forward by translating complex endeavors into relatable narratives, captivating imaginations, securing support, and fueling the trajectory of progress. Read more
Digital 27 Apr 2021 How Spotify uses data to tell a story Big data can feel scary. Data collection is seen as a giant absorbent sponge, soaking up any and all information from consumers. At least, that’s the sentiment shared by 70% of Australians. Yet Read more