OUR BRAND VALUES

We start and shape conversations that matter.

Every day, the team and Cannings Purple creates value for our clients, our people and our communities.
Our core mission — to start and shape conversations that matter — is the purpose that drives us, founded on key principles that define the way we work.
By developing and implementing strategies that deliver impact for our clients, we help them excel and achieve their goals.
By bringing together the right talent and experience, we combine specialist insight with broad industry knowledge.
By building relationships and forging connections, we influence events and change minds.
By looking always for the better solution, the competitive edge, we embed innovation into everything we do.
Our commitment to a strong purpose and clearly defined values has led Cannings Purple to work with many of Australia’s biggest companies, on the most exciting projects, and with the organisations and initiatives driving change.

We strive for excellence. We own the challenge and the solution. We are greater together.

History

2004

Cannings Purple is launched

Cannings Purple is co-founded by Warrick Hazeldine, now Non-Executive Chair, focusing on corporate affairs, government relations and investor relations.

2008

Welcome Annette Ellis

Annette Ellis, now Managing Director,
joins Cannings Purple.

2012

Welcome STW Group

Publicly listed national communications group, STW Group purchases a 49 per cent stake in Purple Communications via its corporate and financial public relations firm, Cannings Corporate Communications.

2014

An investment in digital

Cannings Purple invests in digital capacity to become one of the first strategic communications agencies to have in-house digital capabilities.

2015

SABRE Award Consultancy of the Year

Cannings Purple is named the 2015 SABRE Australasian Consultancy of the Year as part of a bumper year of awards. It also wins the Public Relations Institute of Australia (PRIA) Golden Target Award, GOVRELS Award, Best Use of Facebook Certificate of Excellence, Global Financial Agency of Year Nominee and Association Award at the Asia-Pacific Excellence Awards for PR.

2016

Introducing WPP AUNZ

WPP buys a majority stake in STW Group to create WPP AUNZ, now the cornerstone shareholder in Cannings Purple.

2017

Moving to the Terrace

Cannings Purple moves to St Georges Terrace to take up expanded office space at Brookfield Place, with the new office launched by Western Australian Governor, the Hon. Kim Beazley AC. The business launches a specific Stakeholder Engagement business division.

2019

Queensland launch

Cannings Purple expands into Queensland with dedicated new practice. It is named the 2019 Corporate/Financial Consultancy of the Year at the prestigious Asia-Pacific SABRE awards.

2020

People and culture

In a year beset by challenges thanks to COVID-19, Cannings Purple achieves the 2020 Employer of Choice Award from the Australian Business Awards.
The business hires its first People and Culture Manager, and builds its team across divisions.
It also becomes the first Western Australian winner of the IABC Golden Quill Award: Award of Merit by the International Association of Business Communicators.

2021

Global Recognition

Cannings Purple secures multiple international awards for its cross-border client work, including communications strategies and content projects for firms in the UK and US.

WPP AUNZ

Part of something bigger

Connect with the world’s brightest minds

Cannings Purple is a proud part of WPP, the world’s largest creative transformation group, through our cornerstone shareholder WPP AUNZ.
WPP has a network that spans more than 100 countries, offering communications and digital transformation services from customer experience to research to advertising and media buying.

Our relationship with WPP AUNZ means you can access on-the-ground support in any market — making it easier to take your product, service or idea to the world.

AWARDS

To deliver for our clients, we set the bar high

We create award-winning client work, with campaigns and projects that achieve international recognition.

2020

Employer of Choice Award 2020

The Australian Business Awards

2020

SABRE Award Category Finalist

Professional Services

2020

SABRE Award Category Finalist

Branded Journalism

2020

IABC Golden Quill Award

Award of Merit by the International Association of Business Communicators
2019

SABRE Award Category Winner

Corporate/Financial Consultancy of the Year

2019

SABRE Award Category Finalist

Branded Journalism

2018

SABRE Award Category Finalist

Financial PR Consultancies of the Year for the Asia-Pacific

2017

SABRE Consultancy of the Year Finalist

Australasian Consultancy of the Year Finalist

2016

Number 1 PR Company, Mergers and Acquisitions

Business News

2016

SABRE Consultancy of the Year Finalist

Australasian Consultancy of the Year Finalist

2016

COMM PRIX Award Finalist

The Global Alliance for Public Relations and Communication Management (GA) - PR Programs Category

2015

Public Relations Institute of Australia Golden Target Award

Best Integrated Marketing and Communication Campaign Strategy

2015

Govrels Award

Best Digital Campaign, #heartofgold project

2015

Best Use of Facebook Certificate of Excellence

#heartofgold campaign at the 2015 In2 Summit in Hong Kong

2015

Global Financial Agency of the Year Nominee

The Holmes Report

2015

Association Award at the Asia-Pacific Excellence Award

#heartofgold campaign

2015

SABRE Consultancy of the Year Winner

Australasian Consultancy of the Year

2012

2012 PRIA State Award for Excellence

Stakeholder Engagement with Sinosteel Midwest