#SocialStars Halfway point - how are the parties performing?

Ruth Callaghan

Ruth Callaghan 7 Feb 2017
< 1 min

We are more than half way through the WA Election campaign, and Cannings Purple has been watching the performance of the major parties on social media to see the different strategies they are using to engage voters online. The results are interesting: While the Labor and Liberal parties lead with the way with follower numbers, they are not always using the platforms effectively. Here’s a quick interactive infographic showing how the various parties are performing — and where they could improve.


Ruth Callaghan More from author

Ruth uses two decades of experience as a media strategist, communications adviser and journalist to develop, deliver and distribute messages that cut through.

She specialises in providing strategic digital and content services for clients, using the principles of newsworthy and engaging content to tell compelling stories. She is a skilled media trainer and works with professionals both within and outside the communications industry to develop their digital, writing and media skills.

Ruth’s work in this field has included developing digital and inbound marketing strategies for clients, including use of lead generation software, content marketing and social media. She works with emerging technologies including virtual reality in campaigns and continues to write for publications including the Australian Financial Review.

When not distracted by the next shiny digital tool, Ruth likes to holiday in cooler climates with her family or hang out with her stubborn Scottish Terrier Maisie.

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