Purple news 15 Apr 2024 Cannings Purple becomes Purple as part of a new brand identity The change simplifies our brand, while still embracing our origins and capturing the strength and diversity of our agency. Read more Branding
Digital 31 Jan 2024 Navigating the Uncanny Valley: AI Video’s Evolution and Impact in 2024 Now chat based AI is a new everyday norm for many people, will we see AI video make its way out of uncanny valley and into the mainstream this year? Read more Digital
Design & Branding 26 Jul 2023 Elon’s risky brand move brings Twitter back to headlines around the world Twitter has made headlines again with its recent rebrand, simply "X", in favor of Elon's love for the letter. Read more Branding
Design & Branding 11 Jul 2023 Looking to incorporate Indigenous design? 10 rules that underpin respect Incorporating Indigenous design is a symbol of respect, reconciliation and a powerful aid that can add depth and authenticity to your work. Read more Branding
Communications 16 Sep 2022 Purple named Employer of Choice for 3rd consecutive year Read more Branding
Design & Branding 20 Oct 2021 Should design agencies be more transparent about their work? Are some design agencies living solely on the reputation of their past work, or are they who they say they Read more
Digital 27 Apr 2021 How Spotify uses data to tell a story Big data can feel scary. Data collection is seen as a giant absorbent sponge, soaking up any and all information from consumers. At least, that’s the sentiment shared by 70% of Australians. Yet Read more
Design & Branding 28 Nov 2020 Branding: Can we put a Santa hat on our logo? We’ve all seen brands dressing up and letting their hair down during the Christmas period. Sometimes it’s a hat, other times a wreath or bells. Should your brand follow these footsteps? Read more Branding