Adam lives and breathes branding strategy and design. An Art Director with a diverse skillset covering strategy, print, user-experience (UX) design, user-interface (UI) design and digital design, Adam developed his knowledge and design touch in a variety of industries including real estate, government, mining, not-for-profit, technology, and information technology.

Today, Adam applies his design thinking, with a particular focus on corporate branding strategy and design, through a range of services including web design, user interface, and user-experience design; logo design, infographic design, animation, and corporate video; and document design, style-guide design, and annual-report design.

Born and bred in Perth, Adam started working with Cannings Purple on a contract basis in 2013, becoming a full-time team member within two years. Adam is married with two kids, enjoys being beaten in online gaming, writing, and occasionally he can be heard preaching at his local church.

EXPERTISE

Adam's Articles

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Design & Branding

Can Essendon divorce its bomber?

One of the AFL's largest and most successful clubs is...

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Digital

Branding for the rest of us: B2C vs B2B

Almost all the branding talks, books and experts cover business-to-consumer...

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Design & Branding

Rebranding pitfalls and how to avoid them

Branding and rebranding is often thought of as a sale-driving...

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Design & Branding

Beyond PowerPoint: what are your presentation options?

There is more to an impressive presentation than PowerPoint transitions,...

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Design & Branding

Branding analysis: WA State Election

With Zac Kirkup conceding that the WA Liberals are facing...

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Design & Branding

New Year’s Resolutions: Revisiting Brand Strategy

Every New Year, many of us make resolutions. We stretch...

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Design & Branding

Branding: Can we put a Santa hat on our logo?

We’ve all seen brands dressing up and letting their hair...

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Design & Branding

On or off-brand? The West Coast Eagles’ new club song

Football clubs walk the line between staying connected to their...

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Digital

Parents: the forgotten user group

Whether it's parental control apps being removed by Apple or...

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Design & Branding

ASIC’s new look: how much should a rebrand cost?

On rare occasions, my profession gets dragged into the media...

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