An effective and commercially-minded communicator, Carina draws from more than 25 years of experience across media, government and law to support clients with insights from a rare multi-disciplinary perspective.

Carina has substantial experience in stakeholder engagement, profile raising and crisis and reputation management and has advised clients across the resources, technology, education, health and property sectors.

Prior to joining Cannings Purple, Carina was a journalist at The West Australian and worked in the paper’s Federal Parliament bureau in Canberra as a political reporter and chief of staff. She subsequently held both government and political roles as a public affairs officer in the Federal Department of Health and Ageing and media adviser to the Federal Attorney-General and Minister for Communications and the Arts. Carina is also a qualified lawyer.

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Carina's Articles

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Corporate Affairs

Interviewing online: the future of recruitment?

Even in the most positive jobs market in memory, attending…

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Crisis Readiness

As WA prepares to reopen, what can we expect from Omicron?

Remember the days where Australia’s COVID-19 cases hovered between the…

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Corporate Affairs

A year in the making

Cannings Purple had a big year in 2021; helping hundreds…

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Digital

How a fake death gave a real brand a heart attack

And just like that, the fake world causes a brand…

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Digital

Branding for the rest of us: B2C vs B2B

Almost all the branding talks, books and experts cover business-to-consumer…

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Content Marketing

The Royal Flying Doctor Service announces two new aeromedical helicopters to its fleet

This has never been seen before in its 93-year-long history,…

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Content Marketing

Getting your communications right this Christmas

For most companies, Christmas can feel like the final sprint…

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Feature

Poll position: Will Prime Minister Bill Shorten win a second term?

After defeating Scott Morrison in the 2019 election, Bill Shorten…

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Design

Rebranding pitfalls and how to avoid them

Branding and rebranding is often thought of as a sale-driving…

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Corporate Affairs

Changes to Cannings Purple Board and Executive Team

We recently announced some important changes to our Board and…

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