As Cannings Purple’s Customer Relationships Management (CRM) Officer, Lawson assists a range of clients in the planning and delivering of their CRM strategies, including analysing data to inform business development and campaigns.

A University of Western Australia graduate with a double degree in Management and Marketing, Lawson is well-versed in managing client relationships, facilitating event management and specialised digital marketing.

Outside the office, Lawson has a growing interest in small business, live music and events management.

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Lawson's Articles

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Corporate Affairs

Interviewing online: the future of recruitment?

Even in the most positive jobs market in memory, attending…

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Crisis Readiness

As WA prepares to reopen, what can we expect from Omicron?

Remember the days where Australia’s COVID-19 cases hovered between the…

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Corporate Affairs

A year in the making

Cannings Purple had a big year in 2021; helping hundreds…

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Digital

How a fake death gave a real brand a heart attack

And just like that, the fake world causes a brand…

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Digital

Branding for the rest of us: B2C vs B2B

Almost all the branding talks, books and experts cover business-to-consumer…

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Content Marketing

The Royal Flying Doctor Service announces two new aeromedical helicopters to its fleet

This has never been seen before in its 93-year-long history,…

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Content Marketing

Getting your communications right this Christmas

For most companies, Christmas can feel like the final sprint…

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Feature

Poll position: Will Prime Minister Bill Shorten win a second term?

After defeating Scott Morrison in the 2019 election, Bill Shorten…

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Design

Rebranding pitfalls and how to avoid them

Branding and rebranding is often thought of as a sale-driving…

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Corporate Affairs

Changes to Cannings Purple Board and Executive Team

We recently announced some important changes to our Board and…

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