CRM Officer
As Cannings Purple’s Customer Relationships Management (CRM) Officer, Lawson assists a range of clients in the planning and delivering of their CRM strategies, including analysing data to inform business development and campaigns.
A University of Western Australia graduate with a double degree in Management and Marketing, Lawson is well-versed in managing client relationships, facilitating event management and specialised digital marketing.
Outside the office, Lawson has a growing interest in small business, live music and events management.
Corporate Affairs
Interviewing online: the future of recruitment?
Even in the most positive jobs market in memory, attending…
Crisis Readiness
As WA prepares to reopen, what can we expect from Omicron?
Remember the days where Australia’s COVID-19 cases hovered between the…
A year in the making
Cannings Purple had a big year in 2021; helping hundreds…
Digital
How a fake death gave a real brand a heart attack
And just like that, the fake world causes a brand…
Branding for the rest of us: B2C vs B2B
Almost all the branding talks, books and experts cover business-to-consumer…
Content Marketing
The Royal Flying Doctor Service announces two new aeromedical helicopters to its fleet
This has never been seen before in its 93-year-long history,…
Getting your communications right this Christmas
For most companies, Christmas can feel like the final sprint…
Feature
Poll position: Will Prime Minister Bill Shorten win a second term?
After defeating Scott Morrison in the 2019 election, Bill Shorten…
Design
Rebranding pitfalls and how to avoid them
Branding and rebranding is often thought of as a sale-driving…
Changes to Cannings Purple Board and Executive Team
We recently announced some important changes to our Board and…
