Martha is the Virtual Chief Information Officer (VCIO) at Cannings Purple, responsible for overseeing the strategic direction and operational management of Information & Communication Technology (ICT). She is an experienced technology executive and technical expert, having worked for major companies in the US and Australia. In the US she worked at Paramount Pictures, Columbia Pictures, Rio Tinto’s US Borax Chemical Corporation, and IBM. In Australia, she has held senior management and executive roles at IBM, Bankwest, Western Power, Rio Tinto, HBF, Landgate, WA Health, Department of Premier & Cabinet, Relationships Australia WA, GESB, Epic Energy, BHP, Adecco, and IT consulting firms like Ajilon, Fujitsu, and Seisma Group.

She has significant experience in leading digital transformation programs, ICT operations, IT negotiations, stakeholder engagement, vendor management, IT tendering process, and implementing IT strategies, enterprise architectures, cybersecurity frameworks, business process automation, capability models, strategic business cases, business continuity plans, and innovative digital solutions supported by next-generation cloud technologies and methodologies.

Martha’s passion for innovation and her commitment to excellence have earned her a reputation as a trusted leader in the ICT industry. The authentic value she brings to Cannings Purple is her technical expertise, visionary abilities, collaborative approach to stakeholder engagement, alignment with business objectives, organisational policies, result-driven targets, IT governance, financial and risk management. She also stays current with technology industry trends. At Cannings Purple she is committed to leverage emerging technologies to establish a sustainable, secured, and adaptable technology ecosystem that will support the organisation into the future.

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Martha's Articles

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Digital

OpenAI’s wild week: CEO ousted, reinstated, board shaken up

It was an eventful week over at the OpenAI headquarters...

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Digital

Why cybersecurity education is good for business

Understanding the human-tech interaction is crucial for strong data security...

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Digital

AI Readiness: what your business needs to do now for 2024

The desire to unlock gen AI's potential is clear, driven...

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Communications

Why storytelling is key to putting a rocket under our space sector

In the boundless cosmos of innovation, storytelling propels the space...

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Investors

Is it time to rethink the AGM?

Something for businesses to consider as AGM season nears the...

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Digital

Copilot is landing: here’s why you need to prepare before you procure

Microsoft's AI integration to level up your work productivity is...

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Media Relations

Every robot can tell a story. But a good one?

As the WA Media Awards approach on Saturday night, Peter...

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Digital

AI will help LGAs do more with less — provided they have support to get started

AI offers a promising avenue for improving Local Government Areas...

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Crisis & Issues

Cybersecurity crackdown: ASIC coming for poorly prepared companies

Is your business adequately prepared to respond to a potential...

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