Associate Director
Mel is a communications specialist with more than 10 years’ experience in strategic corporate, consumer and crisis communications, issues management, community engagement and stakeholder management.
Mel has experience in providing strategic advice to her clients on complex projects across multiple sectors, including property and construction, health and aged care, and retail, and a proven track record in successfully creating and implementing communications strategies that meet clients’ objectives and reach their targeted stakeholders every time.
She has proactively guided clients through many high-profile situations, managing front-page issues, and a range of stakeholders and audiences.
Distilling complex information into simple and engaging communication pieces is one of Mel’s core skill sets. Understanding audiences is at the heart of her approach to her work, which is balanced by strong business acumen to ensure the advice she provides to clients is pragmatic and commercially sound.
Resources, Energy & Utilities
Buoyant mood at energy conference
Here are some of the key take-outs from AOG energy...
Digital
Metamorphosis – the changing face of Australian communications
There is more on the table than money.
News
ESG actions a wake-up call on greenwashing
The Australian-first court actions on greenwashing make it clear that...
Purple news
Cannings Purple becomes Purple as part of a new brand identity
The change simplifies our brand, while still embracing our origins...
Privacy: a very public matter
Proposed changes to the Privacy Act are coming and the...
Mandatory Reporting: It’s coming, and you need to start planning now
The Federal Government's new mandatory reporting requirements apply to businesses...
Are you a ChatGPT business or Copilot company? (It’s a trick question)
The short answer is why not both?
Navigating the Uncanny Valley: AI Video’s Evolution and Impact in 2024
Now chat based AI is a new everyday norm for...
Why AI is a change management challenge, not a technology one
AI technology may be more human than we originally thought.
Paris 2024: Let the AI Games begin
We are six months away from the opening of the...