Mel is a communications specialist with more than 10 years’ experience in strategic corporate, consumer and crisis communications, issues management, community engagement and stakeholder management.

Mel has experience in providing strategic advice to her clients on complex projects across multiple sectors, including property and construction, health and aged care, and retail, and a proven track record in successfully creating and implementing communications strategies that meet clients’ objectives and reach their targeted stakeholders every time.

She has proactively guided clients through many high-profile situations, managing front-page issues, and a range of stakeholders and audiences.

Distilling complex information into simple and engaging communication pieces is one of Mel’s core skill sets. Understanding audiences is at the heart of her approach to her work, which is balanced by strong business acumen to ensure the advice she provides to clients is pragmatic and commercially sound.

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Mel's Articles

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Digital

OpenAI’s wild week: CEO ousted, reinstated, board shaken up

It was an eventful week over at the OpenAI headquarters...

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Digital

Why cybersecurity education is good for business

Understanding the human-tech interaction is crucial for strong data security...

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Digital

AI Readiness: what your business needs to do now for 2024

The desire to unlock gen AI's potential is clear, driven...

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Communications

Why storytelling is key to putting a rocket under our space sector

In the boundless cosmos of innovation, storytelling propels the space...

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Investors

Is it time to rethink the AGM?

Something for businesses to consider as AGM season nears the...

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Digital

Copilot is landing: here’s why you need to prepare before you procure

Microsoft's AI integration to level up your work productivity is...

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Media Relations

Every robot can tell a story. But a good one?

As the WA Media Awards approach on Saturday night, Peter...

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Digital

AI will help LGAs do more with less — provided they have support to get started

AI offers a promising avenue for improving Local Government Areas...

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Crisis & Issues

Cybersecurity crackdown: ASIC coming for poorly prepared companies

Is your business adequately prepared to respond to a potential...

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