Associate Director
Mel is a communications specialist with more than 10 years’ experience in strategic corporate, consumer and crisis communications, issues management, community engagement and stakeholder management.
Mel has experience in providing strategic advice to her clients on complex projects across multiple sectors, including property and construction, health and aged care, and retail, and a proven track record in successfully creating and implementing communications strategies that meet clients’ objectives and reach their targeted stakeholders every time.
She has proactively guided clients through many high-profile situations, managing front-page issues, and a range of stakeholders and audiences.
Distilling complex information into simple and engaging communication pieces is one of Mel’s core skill sets. Understanding audiences is at the heart of her approach to her work, which is balanced by strong business acumen to ensure the advice she provides to clients is pragmatic and commercially sound.
Digital
OpenAI’s wild week: CEO ousted, reinstated, board shaken up
It was an eventful week over at the OpenAI headquarters...
Why cybersecurity education is good for business
Understanding the human-tech interaction is crucial for strong data security...
AI Readiness: what your business needs to do now for 2024
The desire to unlock gen AI's potential is clear, driven...
Communications
Why storytelling is key to putting a rocket under our space sector
In the boundless cosmos of innovation, storytelling propels the space...
Resources, Energy & Utilities
How is Australia tracking in its emissions and renewable energy targets?
The AFR Energy & Climate Summit was a sobering look...
Investors
Is it time to rethink the AGM?
Something for businesses to consider as AGM season nears the...
Copilot is landing: here’s why you need to prepare before you procure
Microsoft's AI integration to level up your work productivity is...
Media Relations
Every robot can tell a story. But a good one?
As the WA Media Awards approach on Saturday night, Peter...
AI will help LGAs do more with less — provided they have support to get started
AI offers a promising avenue for improving Local Government Areas...
Crisis & Issues
Cybersecurity crackdown: ASIC coming for poorly prepared companies
Is your business adequately prepared to respond to a potential...