Peter has extensive media experience across all industry sectors and well-developed media relationships across Australia. A highly-skilled communicator and communications strategist, Peter has a proven track record of devising communication strategies and writing high-quality reports, thought leadership pieces and mission/values statements. In the past year, Peter has devised communication strategies for $1 billion worth of corporate transactions involving ASX-listed companies.

Peter boasts more than 20 years’ experience in daily financial journalism, accrued across titles including The West Australian, The Times (London) and Australian Financial Review.

Peter’s exceptional writing skills allow him to accurately and appropriately capture clients’ needs, whether it be crafting opinion pieces, drafting ASX announcements or preparing and executing a strategic communications plan. As Peter best understands, it takes a finely crafted message to cut through all the noise in the marketplace.

Peter has always had a passion for writing — from keeping holiday diaries to editing his high school journal — so it was a no-brainer for him to pursue a career in journalism that, post-university, began at the century-old daily newspaper, Kalgoorlie Miner. Outside of work and apart from his family, Peter is a member of a multi-premiership winning team of life-long hockey players whose skills seem to improve with every post-match beer.

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Peter's Articles

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Corporate Affairs

Interviewing online: the future of recruitment?

Even in the most positive jobs market in memory, attending…

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Crisis Readiness

As WA prepares to reopen, what can we expect from Omicron?

Remember the days where Australia’s COVID-19 cases hovered between the…

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Corporate Affairs

A year in the making

Cannings Purple had a big year in 2021; helping hundreds…

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Digital

How a fake death gave a real brand a heart attack

And just like that, the fake world causes a brand…

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Digital

Branding for the rest of us: B2C vs B2B

Almost all the branding talks, books and experts cover business-to-consumer…

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Content Marketing

The Royal Flying Doctor Service announces two new aeromedical helicopters to its fleet

This has never been seen before in its 93-year-long history,…

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Content Marketing

Getting your communications right this Christmas

For most companies, Christmas can feel like the final sprint…

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Feature

Poll position: Will Prime Minister Bill Shorten win a second term?

After defeating Scott Morrison in the 2019 election, Bill Shorten…

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Design

Rebranding pitfalls and how to avoid them

Branding and rebranding is often thought of as a sale-driving…

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Corporate Affairs

Changes to Cannings Purple Board and Executive Team

We recently announced some important changes to our Board and…

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