Ray is one of Western Australia’s most highly-regarded corporate communicators and strategists, recognised for his pragmatic and creative approach to major projects across different sectors.

Before moving to corporate communications, he held executive positions in the media – including the role of Deputy Editor of The West Australian – and has a proven ability to craft messages that resonate with both journalists and readers.

Ray’s knowledge of the media and respected corporate counsel at executive and board levels have been demonstrated through his direct involvement in the sale and subsequent partial public float of BankWest, including the communications program for a Scheme of Arrangement for majority shareholder HBOS to acquire the minority shareholding in BankWest.

After a lengthy career in corporate communications and the media, Ray continues to seek challenges and avenues to vent his creativity. He has written about wine for nearly 40 years, including 22 books – the latest of which is The Way It Was, which chronicles the history of Margaret River.

If he’s not writing or tasting wine, he might be found strumming his guitar to Tom Petty or writing travel features, after his regular morning boxing sessions.

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Ray's Articles

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Politics

The Voice to Parliament – a defining moment in Australia’s history

Australia's Prime Minister has set the date for The Voice...

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Communications

Public speaking: worse than death or an opportunity to impress?

If asked to complete this sentence: “Public speaking is…” you...

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News

DonateLife Week

This week is the 10th annual DonateLife week, a national...

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Professional Services

The secret to a great speech

A lot of words have been written about writing and...

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Media Relations

COVID-19: Facing the media in a virtual world

COVID-19 has changed the world forever. And the impact on...

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Design & Branding

Can better branding foil fake wines?

The damage to wine labels of knock-off brand lookalikes is...

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Media Relations

30 Newspoll reasons to think before you speak

Accidentally said something you will really, really regret? As Ray...

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Communications

Why there’s no such thing as “off the record”

In this digital era nothing is not recorded, nor is...

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Investors

Nine steps to an annual report that people actually want to read

Can Your Annual Report Actually Be Worth A Read? Ray...

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