Ray is one of Western Australia’s most highly-regarded corporate communicators and strategists, recognised for his pragmatic and creative approach to major projects across different sectors.

Before moving to corporate communications, he held executive positions in the media – including the role of Deputy Editor of The West Australian – and has a proven ability to craft messages that resonate with both journalists and readers.

Ray’s knowledge of the media and respected corporate counsel at executive and board levels have been demonstrated through his direct involvement in the sale and subsequent partial public float of BankWest, including the communications program for a Scheme of Arrangement for majority shareholder HBOS to acquire the minority shareholding in BankWest.

After a lengthy career in corporate communications and the media, Ray continues to seek challenges and avenues to vent his creativity. He has written about wine for nearly 40 years, including 22 books – the latest of which is The Way It Was, which chronicles the history of Margaret River.

If he’s not writing or tasting wine, he might be found strumming his guitar to Tom Petty or writing travel features, after his regular morning boxing sessions.

EMAIL Ray

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Ray's Articles

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Corporate Affairs

Interviewing online: the future of recruitment?

Even in the most positive jobs market in memory, attending…

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Crisis Readiness

As WA prepares to reopen, what can we expect from Omicron?

Remember the days where Australia’s COVID-19 cases hovered between the…

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Corporate Affairs

A year in the making

Cannings Purple had a big year in 2021; helping hundreds…

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Digital

How a fake death gave a real brand a heart attack

And just like that, the fake world causes a brand…

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Digital

Branding for the rest of us: B2C vs B2B

Almost all the branding talks, books and experts cover business-to-consumer…

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Content Marketing

The Royal Flying Doctor Service announces two new aeromedical helicopters to its fleet

This has never been seen before in its 93-year-long history,…

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Content Marketing

Getting your communications right this Christmas

For most companies, Christmas can feel like the final sprint…

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Feature

Poll position: Will Prime Minister Bill Shorten win a second term?

After defeating Scott Morrison in the 2019 election, Bill Shorten…

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Design

Rebranding pitfalls and how to avoid them

Branding and rebranding is often thought of as a sale-driving…

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Corporate Affairs

Changes to Cannings Purple Board and Executive Team

We recently announced some important changes to our Board and…

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