Ruth uses two decades of experience as a media strategist, communications adviser and journalist to develop, deliver and distribute messages that cut through.

She specialises in providing strategic digital and content services for clients, using the principles of newsworthy and engaging content to tell compelling stories. She is a skilled media trainer and works with professionals both within and outside the communications industry to develop their digital, writing and media skills.

Ruth’s work in this field has included developing digital and inbound marketing strategies for clients, including use of lead generation software, content marketing and social media. She works with emerging technologies including virtual reality in campaigns and continues to write for publications including the Australian Financial Review.

When not distracted by the next shiny digital tool, Ruth likes to holiday in cooler climates with her family or hang out with her stubborn Scottish Terrier Maisie.

EMAIL Ruth

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Ruth's Articles

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Corporate Affairs

Interviewing online: the future of recruitment?

Even in the most positive jobs market in memory, attending…

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Crisis Readiness

As WA prepares to reopen, what can we expect from Omicron?

Remember the days where Australia’s COVID-19 cases hovered between the…

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Corporate Affairs

A year in the making

Cannings Purple had a big year in 2021; helping hundreds…

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Digital

How a fake death gave a real brand a heart attack

And just like that, the fake world causes a brand…

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Digital

Branding for the rest of us: B2C vs B2B

Almost all the branding talks, books and experts cover business-to-consumer…

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Content Marketing

The Royal Flying Doctor Service announces two new aeromedical helicopters to its fleet

This has never been seen before in its 93-year-long history,…

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Content Marketing

Getting your communications right this Christmas

For most companies, Christmas can feel like the final sprint…

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Feature

Poll position: Will Prime Minister Bill Shorten win a second term?

After defeating Scott Morrison in the 2019 election, Bill Shorten…

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Design

Rebranding pitfalls and how to avoid them

Branding and rebranding is often thought of as a sale-driving…

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Corporate Affairs

Changes to Cannings Purple Board and Executive Team

We recently announced some important changes to our Board and…

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