Digital 31 Oct 2023 AI Readiness: what your business needs to do now for 2024 The desire to unlock gen AI's potential is clear, driven by the promise of opportunity. Still, formidable barriers pose challenges and are demanding strategic solutions. Read more
Media Relations 25 Jan 2023 Pitch perfect – how to reach journalists in a new media environment With ever-shrinking newsrooms and the emergence of alternative platforms, getting your media pitch picked up and published will be a Read more
Design & Branding 23 Feb 2018 When bad UX design is a deal breaker Bad user experience can be as costly as bad customer experience — just ask Designer Adam Elovalis, whose patience was Read more
Communications 31 Oct 2016 How to speak to Gen Z Speaking to the grandchildren of the Baby Boomers — the nebulous group known as Gen Z — can drive marketers Read more
Digital 13 Mar 2019 Data breaches show health’s ‘soft underbelly’ If there’s one common theme running through data breach statistics from around the world, it’s that the health care sector Read more
Engagement 3 Aug 2022 How to get the best from stakeholder research At Purple, we have the privilege of working on a range of stakeholder engagement projects, which gives us a unique Read more