When people go online, what they’re really doing is going to Google. It’s the starting point of almost every online journey, which means it’s prime real estate to communicate with stakeholders and target audiences.
Baked into Google’s vast eco-system of platforms and services is the Google Display Network (GDN). These virtual advertising spaces populate everywhere from YouTube to Google search results, mobile apps, and the very websites you’re navigating to. To successfully distribute a campaign or public messaging, at some point GDN should be part of your strategy.
The Cannings Purple Google Display Network White Paper introduces the notion of the GDN, including where you can leverage it, the different formats it works with, and how you might begin budgeting and optimising a campaign which uses it.