Since 2018, Australian organisations have had a legal requirement to publicly communicate the details of some data breaches. This puts organisations in a situation which many find uncomfortable: owning and being seen to publicly reveal news which isn’t seen as positive.
Ruth uses two decades of experience as a media strategist, communications adviser and journalist to develop, deliver and distribute messages that cut through.
She specialises in providing strategic digital and content services for clients, using the principles of newsworthy and engaging content to tell compelling stories. She is a skilled media trainer and works with professionals both within and outside the communications industry to develop their digital, writing and media skills.
Ruth’s work in this field has included developing digital and inbound marketing strategies for clients, including use of lead generation software, content marketing and social media. She works with emerging technologies including virtual reality in campaigns and continues to write for publications including the Australian Financial Review.
When not distracted by the next shiny digital tool, Ruth likes to holiday in cooler climates with her family or hang out with her stubborn Scottish Terrier Maisie.
The rules affect huge swathes of Australian business, and require even organisations who don’t usually do much public communication to have a plan, and to execute it efficiently if they have a qualifying breach.
Cannings Purple’s Notifiable Data Breach White Paper explains when a breach would require public communication, discusses the challenges affecting organisations that have one, and looks at real-world examples of how others who have experienced them have managed their response.
Like most other cyber-related incidents, a notifiable data breach is more a “when” rather than an “if” issue. This white paper helps you prepare for when that day comes.
Fill in your details below to download this whitepaper