WHITEPAPER

State of Local Social

We’ve looked at the social media behaviour of the 29 metropolitan local governments in Perth, looking at Facebook, Twitter and Instagram and their performance over the first six months of 2021.

AUTHOR

Ruth Callaghan

The ways in which Governments and their communities interact are changing.

The pandemic, the growth of hyperlocal social, and the erosion of traditional media have combined to make social media a more important focus for local governments.

We’ve looked at the social media behaviour of the 29 metropolitan local governments in Perth, looking at Facebook, Twitter and Instagram and their performance over the first six months of 2021.

This whitepaper explores the data and we offer advice on trends to watch, so you can better engage.

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