We’ve looked at the social media behaviour of the 29 metropolitan local governments in Perth, looking at Facebook, Twitter and Instagram and their performance over the first six months of 2021.
AUTHOR
Ruth Callaghan
Ruth uses two decades of experience as a media strategist, communications adviser and journalist to develop, deliver and distribute messages that cut through.
She specialises in providing strategic digital and content services for clients, using the principles of newsworthy and engaging content to tell compelling stories. She is a skilled media trainer and works with professionals both within and outside the communications industry to develop their digital, writing and media skills.
Ruth’s work in this field has included developing digital and inbound marketing strategies for clients, including use of lead generation software, content marketing and social media. She works with emerging technologies including virtual reality in campaigns and continues to write for publications including the Australian Financial Review.
When not distracted by the next shiny digital tool, Ruth likes to holiday in cooler climates with her family or hang out with her stubborn Scottish Terrier Maisie.
The ways in which Governments and their communities interact are changing.
The pandemic, the growth of hyperlocal social, and the erosion of traditional media have combined to make social media a more important focus for local governments.
This whitepaper explores the data and we offer advice on trends to watch, so you can better engage.
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